Many have seen the importance of EzineArticles.com, as many Internet Marketers have been actively submitting articles to this article directory with the reason of increasing their targeted traffic to their websites. Whether you are writing articles on your own or hiring others to do so, you need to make sure that you have something valuable to share among your readers so that you can convert a percentage of your readers as your potential customers.
Certainly, your articles have to be appeared to them, especially on the internet search engine results page (SERP) – that’s the reason you need to know about Search Engine Optimization (SEO) techniques to get your EzineArticles rank high in most SERPs.
In fact, you can actually repurpose your EzineArticles – probably each and every one of them, by conveying its original content via different channels – video directories, social networking sites, eBook directories as well as podcast directories. With such method, your message can possibly reach out to more readers through these different channels.
There are few ways that you can repurpose your EzineArticles:
1. You can repackage your articles and “reuse” by converting them into video clips, as you can use them in your webinar, E-course, teleseminars, or blog. Other than that, you can actually upload such video clips to YouTube, Metacafe, and DailyMotion, so that you can spread your message to a wider audience as your videos can be shared among viewers.
2. Besides that, you can create your own podcast show by recording several podcast episodes based on the EzineArticles that you had previously written. By saving your recording into audio file format particularly MP3 file format, you can upload them to podcast directories such as PodBean and PodCastDirectories, so that you can offer your blog readers, or clients, something “extra” from your podcast.
3. If you want to be more approachable to your readers or clients via social networking sites like Facebook and Twitter, then you can consider adding excerpts of your existing EzineArticles into your Facebook’s status or notes, or tweet them separately via Twitter. Make sure that you schedule your post (or tweets) wisely.
4. You can also repurpose your articles into eBook by converting your articles into PDF or PPT file format. My suggestion is this – most readers like freebies, you can actually provide free eBook for those who subscribe to your email newsletter, and you can use your freebies as your “hook” before they start buying your high-end product.
In conclusion, you need to make use of your EzineArticles as much as possible as it’s the way to work smart and productive.
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